WHITEPAPER: ADAPTING WITH TECHNOLOGY IN THE FACE OF RECOVERY

Technology, in its broadest sense, has likely at one time or another both helped and hindered our efforts in the nonprofit space. As fundraising managers, we’ve painstakingly appointed tight budgets to embrace new forms of digital workflows, data analytics and mass communication—often required to flex funds further to adopt improvements and test new things.

At times, technology can feel like it’s working against us but, once fully-utilized, it can inform conversion, optimize retention and be transformational to advancing a social mission.

Enter 2020, and a global pandemic that triggered the start of a new age of adaptation.

As face-to-face interactions have decreased due to the spread of Covid-19, our daily habits have been thrust online and into new platforms, software and media. Through this, we’ve exhibited resilience on the road to economic recovery, often required to do more with less – while it applies to many industries, this is especially true for those within the charitable sector.

For fundraising managers, the need for operational efficiency has been heightened even further. This is relative to the fact that 42% of charities have been forced to create new programs since the beginning of the pandemic. This improv of sorts requires a considerable amount of new integration, preparation and facilitation where technology plays a central role, but at what additional cost and how?

“The nonprofit sector tends to operate on tight budgets, so the cost of up-to-date technology can seem prohibitive. But effective use of technology can spawn innovation, improvements in efficacy, and better delivery on mission, more than justifying the cost and the challenges of organizational change.”

The Technicalities Of Technologies

At this juncture, it’s important to distinguish the two primary pathways that technology takes in aiding a fundraising campaign’s success: digital and data.

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